Connect Adobe Commerce Cloud and HubSpot

A company operating both Adobe Commerce Cloud and HubSpot could benefit from connecting these systems to enable data exchange between their e-commerce and customer relationship management functions. Without such a connection, staff may need to enter the same customer, order, or marketing data into both platforms, increasing the risk of errors and consuming valuable time. Over time, records in each system could become inconsistent, leading to situations where decisions are made based on outdated or incomplete information. For example, sales teams in HubSpot might not have access to the latest order statuses or customer purchase histories from Adobe Commerce Cloud, while marketing campaigns designed in HubSpot could miss targeting recent customers if their information is not updated from the e-commerce platform. Data that could be exchanged between these systems includes customer details, order histories, product information, and marketing engagement data. The specific data that can be exchanged depends on what each system exposes through its API and is determined on a case-by-case basis.