Connect Adobe Commerce Cloud and Marketo

A company running both Adobe Commerce Cloud and Marketo could benefit from connecting these systems to facilitate more accurate and timely data exchange between e-commerce operations and marketing activities. Without such a connection, teams may need to manually enter customer, order, and campaign data in both platforms, which increases the risk of duplicate records, inconsistent information, and errors. This manual process can result in records drifting apart over time, causing confusion and potentially leading to decisions based on outdated or incomplete data. If the two systems were connected, the company could exchange data such as customer profiles, purchase histories, and marketing engagement details. For example, information about new orders or customer registrations from Adobe Commerce Cloud could be shared with Marketo to trigger targeted campaigns, while marketing responses or lead scores from Marketo could be sent back to inform sales and service in the commerce platform. The specific data that can be exchanged depends on what each system exposes through its API, and must be determined for each implementation.