Connect AFAS and Dotdigital

A company that runs both AFAS and Dotdigital could benefit from connecting the two systems to enable more efficient data exchange. Without such a connection, staff might need to enter the same information in both systems, which increases the risk of errors and consumes unnecessary time. There is also the possibility that records in AFAS and Dotdigital would diverge over time, leading to inconsistencies that could cause confusion or poor decision making if teams rely on outdated or mismatched data. For example, if customer details or subscription preferences are updated in one system but not the other, communications or reporting could be based on incorrect information. In scenarios where both systems are used in parallel, companies often seek to exchange data such as contact lists, marketing preferences, and campaign results. This could help ensure that marketing communications are sent to the right recipients and that responses or engagement data are available for analysis and follow-up in the system where operational decisions are made. The specific data that can be exchanged depends on the capabilities and access provided by each system’s API, and should be determined for each situation.