Connect AGP and Act-on

Connecting AGP and Act-on for a company that uses both could allow for the transfer of relevant data between the systems, such as customer information or marketing activity. This could support more coordinated processes, reduce manual data entry, and enable more accurate reporting by ensuring data is available where it is needed.

You can build this integration on the System2System platform. We design the connection between AGP and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect AGP and Act-on?

A company running both AGP and Act-on could benefit from connecting these systems to enable data exchange, which could improve operational efficiency and decision-making. Without such a connection, staff may need to manually enter the same data into both systems, increasing the risk of errors and consuming valuable time. This manual process can also lead to records that become inconsistent between the two platforms, resulting in situations where business decisions are made based on outdated or incomplete information. If a connection were established, it could allow for the transfer of key data elements such as customer contact details, marketing campaign performance metrics, or engagement data, depending on the core functions of each system and what is required by the business. The specific data that could be exchanged depends entirely on what each system makes available through its API, and this is determined on a case-by-case basis.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what AGP and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.