Skip to Content

Connect Centric and Dotdigital

Connecting Centric and Dotdigital could enable a company to transfer data between product lifecycle management and digital marketing platforms. This could support coordinated campaigns, improved customer communications, and more efficient use of product data in marketing activities. Integration planning would need to address data mapping, security, and ongoing maintenance requirements.

You can build this integration on the System2System platform. We design the connection between Centric and Dotdigital around the way you work — not as an off-the-shelf connector, but to fit your systems.

Contact us

Why connect Centric and Dotdigital?

A company operating both Centric and Dotdigital could benefit from connecting these systems to support more accurate and efficient business processes. When both platforms are used independently, employees may need to manually enter the same information into each system, which can increase the risk of errors and consume significant time. Without a data connection, records in Centric and Dotdigital could gradually diverge, resulting in inconsistencies that affect reporting, customer communications, and strategic planning. Decisions made on outdated or mismatched data can lead to missed opportunities or operational inefficiencies. If a connection were established, it could enable the exchange of information such as customer details, contact preferences, sales data, and marketing campaign results, depending on what each platform is designed to handle. The specific data that could be exchanged would depend on what Centric and Dotdigital make available through their respective APIs, and would be determined for each company's setup and requirements.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Centric and Dotdigital make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.

About these systems

Read more about each system and what it can be connected to

Looking to connect these systems?

Talk to us about what your setup needs. No obligation.

Contact us