Connect Hybris and Act-on

Connecting Hybris and Act-on for a company could enable data transfer between e-commerce operations and marketing automation. This could support coordinated customer engagement, centralized tracking of sales and marketing activities, and improved analysis of customer behavior across both platforms. Implementation would require careful planning around data mapping, security, and ongoing system maintenance.

You can build this integration on the System2System platform. We design the connection between Hybris and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect Hybris and Act-on?

A company that operates both Hybris and Act-on could benefit from connecting these systems to allow for efficient and reliable data exchange. If these systems are not connected, staff may need to enter the same information multiple times in different places, which can increase the risk of mistakes and consume significant time. Without a connection, records in each system could diverge over time, resulting in inconsistent customer data, product information, or marketing lists. This can lead to business decisions being made based on outdated or inaccurate figures, reducing confidence in reports and analytics. If a connection were established, it could enable the transfer of data such as customer contact details, order information, product catalogs, and marketing campaign results. The specific types of data exchanged would depend on the roles each system plays in the business. For example, Hybris is widely recognized as an e-commerce platform, while Act-on is known as a marketing automation solution. Exchanging data between them could help synchronize customer profiles and automate marketing follow-ups based on purchase history or customer behavior. The actual data that can be exchanged would depend on what each system makes available through its API, and this must be determined for each specific case.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Hybris and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.