Connect Magento and Act-on

Connecting Magento and Act-on for a company using both systems could enable the transfer of customer and order data from the e-commerce platform to the marketing automation tool. This could support targeted campaigns, improved segmentation, and more relevant communications based on purchase history and customer behavior managed within Magento.

You can build this integration on the System2System platform. We design the connection between Magento and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect Magento and Act-on?

A company operating both Magento and Act-on could benefit from connecting these systems to enable data to flow between e-commerce and marketing automation platforms. Without such a connection, staff may face repetitive manual data entry, which increases the risk of errors and consumes valuable time. Inconsistent or outdated records could result if customer information, order statuses, or marketing preferences are not synchronized, leading to situations where marketing campaigns are based on stale or incomplete data. This can affect customer experience and decision-making, as teams might rely on figures that do not reflect the latest activity. If a connection were established, the types of data that could be exchanged might include customer contact details, purchase histories, order statuses, and marketing engagement data. Such a connection could allow marketing teams to target campaigns using up-to-date purchase information, and sales teams to view marketing interactions within the e-commerce platform. The specific data that can be exchanged depends on what each system exposes through its API, and this is determined case by case.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Magento and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.