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Connect Microsoft Dynamics 365 BC and Dotdigital

Connecting Microsoft Dynamics 365 BC and Dotdigital could enable a company to synchronize customer data, automate marketing communications based on real-time business information, and support more targeted campaigns. Such a connection could also facilitate the transfer of sales or transactional data to enhance customer engagement and reporting across both platforms.

You can build this integration on the System2System platform. We design the connection between Microsoft Dynamics 365 BC and Dotdigital around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect Microsoft Dynamics 365 BC and Dotdigital?

A company using both Microsoft Dynamics 365 BC and Dotdigital could benefit from connecting these systems to enable the exchange of data between finance, operations, and marketing functions. Without such a connection, teams may need to manually transfer information, which can lead to duplicate data entry, inconsistencies between records, and the risk of making decisions based on outdated or incomplete information. For example, marketing teams working in Dotdigital might not have access to the most current customer or sales data from Dynamics 365 BC, while finance or operations teams could miss out on valuable engagement insights managed in Dotdigital. If a connection were established, it could allow for the sharing of data such as customer contact details, sales transactions, marketing preferences, and campaign performance metrics. This could help ensure that both systems reflect the latest information, reducing administrative overhead and improving the accuracy of reporting and communications. However, what can actually be exchanged depends on what each system exposes through its API, and is determined per situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Microsoft Dynamics 365 BC and Dotdigital make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.

About these systems

Read more about each system and what it can be connected to

Looking to connect these systems?

Talk to us about what your setup needs. No obligation.

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