Connect Microsoft Dynamics AX and Act-on

Connecting Microsoft Dynamics AX and Act-on for a company could allow for the transfer of customer, sales, or marketing data between the two systems. This could support more accurate campaign targeting, unified reporting, and improved data consistency across finance and marketing functions, depending on how the integration is designed and implemented.

You can build this integration on the System2System platform. We design the connection between Microsoft Dynamics AX and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect Microsoft Dynamics AX and Act-on?

A company that runs both Microsoft Dynamics AX and Act-on could benefit from having these systems exchange data, as this could help ensure that information used for business management and marketing activities remains consistent and up to date. Without such a connection, staff might need to enter the same data—such as customer details or sales information—into both systems separately. This situation could lead to errors, duplicated effort, and the risk that records in each system drift apart over time. As a result, teams might base their decisions on outdated or inconsistent information, which could impact both operational efficiency and the effectiveness of marketing campaigns. If a connection were established, it could allow relevant data to flow between the systems. For example, companies might want to exchange contact records, lead and opportunity information, or campaign response data. This could help marketing teams use up-to-date customer and sales data from Microsoft Dynamics AX in Act-on, or push engagement data from Act-on back into Dynamics AX for sales follow-up or reporting. What can actually be exchanged depends on what each system exposes through its API, and is determined per situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Microsoft Dynamics AX and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.