Connect Miva and Act-on

Connecting Miva and Act-on for a company could enable the transfer of e-commerce data such as customer information, order details, and product activity into marketing automation workflows. This could support more targeted campaigns and improved tracking of marketing effectiveness based on sales and customer interactions from the online store.

You can build this integration on the System2System platform. We design the connection between Miva and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

Contact us

Why connect Miva and Act-on?

A company operating both Miva and Act-on could benefit from connecting these systems to enable more efficient and accurate data exchange. Without such a connection, staff might have to enter the same information into both platforms, increasing the risk of errors and inconsistencies. Over time, records in each system could diverge, leading to decisions based on outdated or mismatched data. This could affect customer experience, sales performance, and marketing effectiveness, as teams would not be working from a single, up-to-date set of information. If a connection were established, it could support the transfer of data such as customer contact details, order histories, and marketing engagement metrics between the two systems. This could allow marketing teams to use up-to-date sales and customer data from Miva within Act-on, potentially improving the targeting and personalization of campaigns. Conversely, insights from Act-on about customer engagement could be shared back with Miva to inform sales or customer service activities. What data can actually be exchanged depends on the capabilities each system exposes through its API, and the specifics are determined for each situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Miva and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.