Connect Salesforce and Facebook

Connecting Salesforce and Facebook for a company could allow the transfer of customer or lead data between the two platforms. This could support coordinated marketing campaigns, centralized tracking of social media interactions, or more efficient management of customer relationships by leveraging data from both systems in one place.

You can build this integration on the System2System platform. We design the connection between Salesforce and Facebook around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect Salesforce and Facebook?

A company that uses both Salesforce and Facebook could benefit from connecting these systems to enable data exchange between sales, marketing, and customer engagement functions. Without such a connection, staff might need to manually transfer leads or customer interactions from Facebook into Salesforce, increasing the risk of duplicate data entry and errors. This manual process can result in records in each system drifting apart over time, with updates or new information in one system not reflected in the other. As a result, teams might make decisions based on incomplete or outdated information, affecting customer service quality and the effectiveness of marketing campaigns. If a connection were established, it could allow the company to share information such as leads generated through Facebook advertising, campaign performance metrics, and customer messages or engagement history, directly into Salesforce. Conversely, sales or customer data from Salesforce could be used to inform targeted advertising or engagement strategies on Facebook. The specific data that could be exchanged would always depend on what each system makes available through its API, and would need to be determined for each implementation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Salesforce and Facebook make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.