Connect Salesforce and Google Merchant

Connecting Salesforce and Google Merchant for a company could allow the transfer of product, inventory, or customer data between the two platforms. This could support more consistent information across both systems, help automate updates, and reduce manual data entry, depending on the specific business processes and data flows designed for the integration.

You can build this integration on the System2System platform. We design the connection between Salesforce and Google Merchant around the way you work — not as an off-the-shelf connector, but to fit your systems.

Contact us

Why connect Salesforce and Google Merchant?

A company that uses both Salesforce and Google Merchant could benefit from connecting these systems to streamline operations and improve data accuracy. If these systems are not connected, staff may need to enter the same product or customer information in both places, increasing the risk of errors and consuming unnecessary time. Without a connection, records can drift apart, so that updates in one system are not reflected in the other, which could lead to decisions being made based on outdated or inconsistent information. For example, changes to product pricing, descriptions, or stock levels in Salesforce may not be visible in Google Merchant unless entered manually, and vice versa. In practice, the types of data that could be exchanged between these platforms often include product details such as names, SKUs, prices, inventory levels, and possibly order or customer information, depending on business needs. The specific data that can be exchanged depends on the APIs and data models each system provides, and must be determined for each integration project.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Salesforce and Google Merchant make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.