Connect Salesforce and PostgreSQL

Connecting Salesforce and PostgreSQL for a company that uses both could enable the transfer of customer or sales data between the CRM and the database. This could support reporting, analytics, or the consolidation of information from different departments, depending on business needs and the specific configuration chosen for the integration.

You can build this integration on the System2System platform. We design the connection between Salesforce and PostgreSQL around the way you work — not as an off-the-shelf connector, but to fit your systems.

Contact us

Why connect Salesforce and PostgreSQL?

A company that uses both Salesforce and PostgreSQL could benefit from connecting these systems to enable data to flow between them. Without such a connection, teams may face challenges such as having to enter the same data in both systems, which increases the risk of errors and consumes extra time. Over time, records in Salesforce and PostgreSQL could become inconsistent, with updates in one system not reflected in the other. This can lead to situations where decisions are made based on outdated or incomplete information, potentially impacting customer service, reporting accuracy, and business planning. If a connection were established, it could allow for the exchange of information such as customer records, sales transactions, or inventory levels, depending on the company’s needs and the data structures in each system. For example, Salesforce is widely known as a customer relationship management platform, so it could provide customer and sales data, while PostgreSQL, as a database management system, could store a wide range of business data. The actual data that can be exchanged depends entirely on what each system makes available through its API and is determined case by case.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what Salesforce and PostgreSQL make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.