Connect SAP and Act-on

Connecting SAP and Act-on for a company that uses both could allow for the transfer of relevant business data, such as customer or sales information, between the systems. This could support more informed marketing activities and reporting by making SAP data available within Act-on, while reducing the need for manual data entry or reconciliation.

You can build this integration on the System2System platform. We design the connection between SAP and Act-on around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect SAP and Act-on?

A company operating both SAP and Act-on could benefit from connecting these systems to enable the exchange of data between their core business processes and marketing automation activities. Without a connection, staff may need to manually enter or update information in both platforms, which can result in duplicated effort, higher risk of errors, and inconsistencies between records. This can cause customer or product data to drift apart over time, with one system reflecting outdated information, leading to decisions based on incomplete or stale data. For example, marketing campaigns managed in Act-on could be based on customer or sales data that no longer matches what is stored in SAP, reducing the effectiveness of outreach and reporting. When connecting systems like SAP and Act-on, companies could exchange data such as customer contact details, sales transactions, lead information, and campaign performance metrics. The specific data that can be exchanged depends on what each system exposes through its API and must be determined for each individual situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what SAP and Act-on make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.