Connect SAP and Dotdigital

Connecting SAP and Dotdigital for a company could enable the transfer of customer and transactional data between the two platforms. This could support coordinated marketing activities based on business data from SAP, while also allowing marketing engagement data from Dotdigital to inform business processes in SAP. The integration could require careful planning around data formats and security.

You can build this integration on the System2System platform. We design the connection between SAP and Dotdigital around the way you work — not as an off-the-shelf connector, but to fit your systems.

Contact us

Why connect SAP and Dotdigital?

A company that operates both SAP and Dotdigital could benefit from connecting these systems to enable the flow of data between their core business processes and marketing activities. Without this connection, teams may need to manually re-enter information such as customer details, sales orders, or campaign responses in both systems, which can lead to errors, inefficiencies, and wasted effort. Over time, this manual process can cause records in SAP and Dotdigital to become inconsistent, with updates in one system not reflected in the other. This situation could result in marketing campaigns being based on outdated or incomplete customer data, and sales or service teams making decisions without access to the latest engagement insights from marketing activities. If a connection were established, the types of data that could be exchanged between SAP and Dotdigital would depend on the business needs but might include contact information, customer segmentation, transactional data, and marketing campaign results. The actual data that can be exchanged is determined by what each system makes available through its API and must be defined for each specific implementation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what SAP and Dotdigital make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.