Connect BigCommerce and HubSpot

Connecting BigCommerce and HubSpot for a company using both could enable the transfer of customer, order, and marketing data between the platforms. This could support coordinated sales and marketing activities, improved customer insights, and more efficient management of online store operations alongside customer relationship and marketing efforts.

You can build this integration on the System2System platform. We design the connection between BigCommerce and HubSpot around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect BigCommerce and HubSpot?

A company that uses both BigCommerce and HubSpot could benefit from enabling these systems to exchange data, as it would allow for more accurate and timely information to flow between their e-commerce and marketing or CRM operations. Without such a connection, manual data entry may be required to keep customer records, order details, and marketing lists up to date in both places. This manual process increases the risk of errors, such as duplicate records or inconsistencies, and can result in decisions being made based on outdated or incomplete information. For example, a sales or marketing team may not have visibility into recent purchases or customer interactions if the systems are not kept in sync. Common types of data that could be exchanged between an e-commerce platform and a CRM or marketing system include customer contact information, order history, product details, and marketing campaign engagement. The specific data that can be exchanged depends on what each system exposes through its API and must be determined for each situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what BigCommerce and HubSpot make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.