Connect BigCommerce and Marketo

Connecting BigCommerce and Marketo for a company that uses both could enable the transfer of customer and order data from the e-commerce platform into the marketing automation system. This could support more targeted marketing campaigns and improved lead management by allowing marketing teams to act on purchase history and customer behavior information.

You can build this integration on the System2System platform. We design the connection between BigCommerce and Marketo around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect BigCommerce and Marketo?

A company running both BigCommerce and Marketo could benefit from connecting these systems to enable the flow of data between their online storefront and marketing automation platform. Without such a connection, teams may need to manually transfer information about customers, orders, and marketing interactions, increasing the risk of duplicate data entry and inconsistencies between systems. This can result in records drifting apart over time, with customer profiles or sales data becoming outdated in one system compared to the other. Such discrepancies could lead to marketing campaigns being based on stale or incomplete information, which in turn might affect customer engagement and business decisions. If a connection were established, it could allow for the exchange of data such as customer contact details, order histories, and marketing campaign responses. This could support more targeted marketing, timely follow-ups, and improved reporting by ensuring both systems have up-to-date information. The specific data that can be exchanged, however, would depend on what each system makes available through its API and would need to be determined for each individual situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what BigCommerce and Marketo make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.