Connect SAP and HubSpot

Connecting SAP and HubSpot for a company using both could enable direct data exchange between enterprise resource planning and customer relationship management functions. This could support more efficient sales order processing, unified customer information, and improved visibility into business operations by aligning data from both platforms for reporting and follow-up activities.

You can build this integration on the System2System platform. We design the connection between SAP and HubSpot around the way you work — not as an off-the-shelf connector, but to fit your systems.

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Why connect SAP and HubSpot?

A company operating both SAP and HubSpot could benefit from enabling data exchange between these two systems to improve operational efficiency and data accuracy. Without such a connection, staff may need to enter the same data into both platforms, leading to wasted time and increased risk of errors. Over time, records in SAP and HubSpot could diverge, causing inconsistencies that make it difficult to gain a clear view of customer activity, sales, or inventory. This can result in decisions being based on outdated or incomplete information, which can negatively impact customer service, sales forecasting, and overall business performance. If SAP and HubSpot were connected, it could be possible to synchronize key business data, reducing manual work and ensuring that both systems reflect the most current information. Common types of data that could be exchanged between systems of this nature include customer records, sales orders, contact information, and activity histories. This could help ensure that sales teams using HubSpot have up-to-date account and order information from SAP, while finance and operations teams in SAP could access the latest sales pipeline data from HubSpot. The specific data that can be exchanged depends on what each system exposes through its API, and must be determined based on the requirements and technical capabilities in each situation.

How System2System builds an integration

Connectors

We connect to each system through the interface it offers — an API, a database, a file exchange or a webhook — and handle authentication, rate limits and retries.

Mapping

Fields rarely line up one to one. We map and transform the data so both systems receive it in the shape they expect.

Workflow

We define what triggers an exchange, in which direction data flows and which system takes precedence when the two disagree.

Monitoring

Every exchange is logged. Failures are flagged and can be replayed, so nothing disappears without anyone noticing.

What can actually be exchanged?

That depends on what SAP and HubSpot make available through their APIs, on the licences and modules in use, and on the version each system runs. Which records are synchronised, in which direction and how often, is something we determine together before any work starts.

We are happy to look at your specific situation and tell you what is feasible — including when the answer is that it is not.