Connect SAP Business by Design and Marketo

A company that operates both SAP Business by Design and Marketo could benefit from enabling these systems to exchange data. Without such a connection, teams might need to enter the same customer or lead information separately in each system, which increases the risk of errors and wasted effort. Over time, records in SAP Business by Design and Marketo could become inconsistent, making it difficult to maintain a single source of truth about customers, sales, or marketing performance. This can result in decisions being made based on outdated or incomplete information, which can affect customer relationships and business outcomes. If these systems were connected, data such as contact details, lead status, campaign performance, and sales transactions could be exchanged to keep both platforms up to date. This could help marketing and sales teams coordinate their efforts more effectively and reduce manual work. The exact data that can be exchanged between SAP Business by Design and Marketo depends on what each system makes available through its API, and must be determined for each specific situation.